I've been using a unique link or UTM for a while, but the analytics isn't populating. Why is this?

We recently made updates to our system that changed how UTMs function. Older UTMs, which may have looked something like this:

https://petcolove.org/lost/?utm_medium=referral&utm_source=shelter&utm_campaign=lost-lostfound-shelter-34JS6P0qEY&utm_term=lost_report

However, the correct UTMs now have a slightly different format. If your analytics aren’t populating, it’s possible that your UTM needs to be updated.

To ensure you're using the correct link, please log in to your organization's Petco Love Lost account and navigate to  "Web assets" under the toolkit section to generate your unique link. If you have issues or further questions, feel free to reach out to us at lost@petcolove.org, and we’ll be happy to help.