Why should I be sharing “unique links” instead of just linking to your website directly?

We encourage linking all digital Petco Love Lost content to your unique links, that way we can provide your organization with a complete Shelter Reporting Dashboard (a new feature coming soon!). This new page in your Petco Love Lost dashboard will display all the lost and found pet reports that members of your community report to Petco Love Lost after coming to your website. This report will provide you will valuable insights and data so you can automatically track RTO and days in shelter for the pets in your care that have been reported to Petco Love Lost.